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The editorial board of the "MSTU Vestnik" journal supports the «Open Access» policy which enables users to have free and unlimited access to scientific articles (to read, download, copy, distribute) in case the author is indicated when further quoted.
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On development of marketing service in banks
Abstract. The paper considers one of the major tasks - creating of marketing service in bank. The author has analyzed philosophy of marketing, has defined the purposes, policy, tasks and function of marketing and has substantiated necessity of marketing department in banks.
Printed reference: Konakova L.V. On development of marketing service in banks // Vestnik of MSTU. 2001. V. 4, No 2. P. -.
Electronic reference: Konakova L.V. On development of marketing service in banks // Vestnik of MSTU. 2001. V. 4, No 2. P. -. URL: http://vestnik.mstu.edu.ru/v04_2_n10/articles/19_konak.zip.
